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Wise Guy: Lessons from a Life, by Guy Kawasaki
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About the Author
Guy Kawasaki is the chief evangelist of Canva (an online design service) and an executive fellow of the Haas School of Business at the University of California, Berkeley. Previously, he was the chief evangelist of Apple and special adviser to the CEO of the Motorola business unit of Google. His many acclaimed books include The Art of Social Media and Enchantment. He lives in Silicon Valley with his family and on social media where he has ten million followers.
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Product details
Hardcover: 272 pages
Publisher: Portfolio (February 26, 2019)
Language: English
ISBN-10: 0525538615
ISBN-13: 978-0525538615
Product Dimensions:
6.2 x 1 x 9.2 inches
Shipping Weight: 15.8 ounces (View shipping rates and policies)
Average Customer Review:
4.9 out of 5 stars
114 customer reviews
Amazon Best Sellers Rank:
#13,757 in Books (See Top 100 in Books)
Many of Guys books will help you as an entrepreneur, a startup, an evangelist and more. This book has some of that too, but so much more and is a great read even if you have no interest in business. . Direct, warm, poignant, authentic and just plain fun to read. It has so many nuggets from an ever more interesting life. A collection of great short stories and observations.I read this quote from Oliver Wendall Holmes long ago, and it fits perfectly here. "I think that as life is action and passion, it is required of a man that he should share the passion and action of his time at peril of being judged not to have lived." Guy has truly lived and shared!!! Shaka & Mahalo Guy K
I expect that Kawasaki will always write a worthwhile book, and this one, as usual, doesn’t disappoint. The book is full of real-world advice on a variety of topics, such as writing, public speaking, parenting, social media, and negotiating, to name a few.There are many entertaining anecdotes that also impart a message. There is one, for example, about Kawasaki’s father reacting to a situation Kawasaki encountered outside his house in Silicon Valley: don’t look for problems, for discrimination, don’t go through life angry and negative. Man up.Kawaski has a frank, and often humorous approach to communication which is also displayed in this book. For example: “It’s very hard to evangelize crap.†Or: “Be positive or be silent. If you don’t have something positive to say, shut up and keep scrolling. I don’t advise making it obvious that you’re a jerk.â€There are also some intriguing new concepts I learned such “aintegration,†the ability to cope with contradictions, paradoxes, and discontinuities.I also liked the advice on what books to read and have made a list of the ones I haven’t read yet.My overall impression of the book is that Kawasaki wants to genuinely share the life lessons he learned to help others. And the sincerity shines through on each page. Readers would do well implementing some of his advice. It could pay dividends in one’s life.One of the many quotes Kawasaki uses to start each chapter is Oscar Wilde’s “We are all in the gutter, but some of us are looking at the stars.†That’s what this book does. It encourages you to look at the stars.Disclosure: Kawasaki mentions my book.
Back in 2013, while I was working as Human Resources Director for the City of Medford, Oregon, I was pleased to be asked to be an early reader of an interesting publication called APE: Author-Publisher-Entrepreneur by Guy Kawasaki and Shawn Welch. This was an amazing guide for budding authors and even experienced ones seeking to move into the digital age. This year, the task was different--to review a pre-publication copy of Guy’s 15th book: Wise Guy, released today by Penguin Random House/Portfolio Books.Wise Guy is Guy’s most personal book. It’s not a traditional memoir but a series of vignettes. It reflects a wide range of experiences that have enlightened and inspired him. He tells stories from his childhood in Hawaii, his education at Stanford and UCLA, his first job in the jewelry business, work for Steve Jobs at Apple, and his adoption of surfing at the age of 62.Guy, who served two “tours of duty†as he puts it for Apple (from 1983-1987 and 1995-97), writes extensively and distills his experience there into 11 points of wisdom:• Only excellence matters.• Customers can’t tell you what they need.• Innovation happens on the next curve.• Design counts• Less is more.• Big challenges beget big accomplishments.• Changing your mind is a sign of intelligence.• Engineers are artists.• Price and value are not the same thing.• But value isn’t enough.• Some things need to be believed to be seen.While expressing that he “made a mistake†at not returning for a third tour when asked by Steve Jobs to run Apple University, he clearly says if he had stayed at Apple, he wouldn’t have started companies, become a venture capitalist, advised dozens of other entrepreneurs and written more than a dozen books.While these points are instructive, they are only four pages of this easily read 260-page book. Guy covers everything from moral values to business skills to parenting.In addition to his story telling, I found most enlightening his 10 distilled lessons in the chapter he calls Postpartum:• Get high and to the right (be unique and valuable).• Adopt a growth mindset (among others, he recommends Carol Dweck’s book Mindset, which is a fascinating work of its own).• Embrace grit (achieving success is hard work).• Smile (there’s no such thing as being too nice).• Default to yes (say no only after contemplating information)• Raise the tide (life is not a zero-sum game).• Pay it forward (do good works and make the world a better place.• Examine everything (healthy skepticism not negativity)• Never lie, seldom shade (lying takes too much time and energy).• Enable people to pay you back (fostering self-worth in others).I thoroughly enjoyed this book, and enthusiastically recommend it.
Here’s this “Guy†who worked for Steve Jobs, and he’s come to some of the same conclusions in his career that I have, but it’s intriguing to hear how it all went down. If you’re mid-career or middle-age, you’ve likely come to your own understanding by now about the importance of relationships and reciprocation; what’s interesting is learning how Guy came to his personal conclusions and the experiences that formed his opinions. It’s fascinating to hear stories from his unique perspective, from his younger years in Hawaii and California, to working in Silicon Valley when the tech culture there was forming, to present day.While relatable to many situations, Wise Guy would make an especially great gift for a high school or college graduate. There’s some compelling material about getting the most out of your college years that I wish I'd have had to consider earlier in life.My biggest takeaways:- Who you know and your relationships are important.- Reciprocate!- People who demanded the best from him were the ones he learned the most from (and he appreciated their high standards).- In a relatable way, he remembers awkward situations or disappointments from his past and considers how things would be different had they gone another way. These led to some of his greatest lessons.I loved his listing of every job he’s had and how he obtained it. And Guy, if you’re reading this, I first though Twitter was dumb, too!
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